Why Exactly (Badminton Related Company)?


We have been involved in badminton development since we remember ourselves. 

We believe in dual-career setup, so we involve athletes and coaches to work with and for us, who are also sellers, administrators, accountants and much more - the core of our Company. 

We believe that our motivation is the key to success. And our motive is clear: to provide essentials for success to all key units like athletes, coaches and sports organisations. 

We have (and want to attract) experts in all different levels and areas, but in general, they all (should) love badminton with their heart, and they all (should) want to serve a higher purpose for the development of our sport.  We follow the Golden circle strategy by Simon Sinek closely, and all our business values are basing on a massive part of his philosophy.